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CEO Straight Talk

Why service is now the bottleneck in machine building

Machines are getting more capable, plants more complex. Service is not keeping up. That is rarely about technology and almost never about people.

By Gerd Bart, Founder and Managing Director · Published

The machines are there, the sensors are there, the data is there. Still, a line stops in the morning and the search begins: where is the manual, which part is it, who is responsible at the manufacturer? That costs time, it costs money, and it costs nerves.

I first wrote this down in January 2025. The diagnosis has not changed. The answer has.

The bottleneck is the structure

Most service processes still run the way they did twenty years ago: the customer calls because the machine is down. The technician drives out, finds the fault, orders the part and comes back. Every step depends on a phone call, an email or a colleague who remembers.

The information exists. It is just scattered: the manual at the manufacturer, the parts list in another system, the maintenance history in a folder at the operator. And every manufacturer has its own portal.

“Service is not a technology problem. Service is a structural problem.”

Gerd Bart

More staff will not solve it

The obvious answer is more staff. It often fails because the skilled people are not there. And it does not change the fact that every new colleague searches the same folders.

Solving the bottleneck takes a better structure.

What has to change

  • One record per machine.

    Documents, parts list and history in one place, including machines from other manufacturers.

  • One case instead of many calls.

    The fault arrives with machine and symptom, and operator and manufacturer see the same status.

  • The right part from the right manufacturer.

    Ordered from the record, at the manufacturer's price.

  • Answers from your own documents.

    AI that answers from manuals and parts lists and names the source.

  • Knowledge that stays.

    What happened to the machine does not retire with the colleague.

My advice

Start with the machine, not the system. Which machine is where, with which parts list and which history? Once that is in one place, your service gets faster and your team searches less.

That is why we built Transaction-Network: manufacturer-neutral, with one record per machine in the operator's account and the manufacturer's service in the same case.

Demo

See your machines in one account.

In a demo we show you what your machine park looks like in one account: every manufacturer, every machine with its record, maintenance and the Service Brain.

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